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NBC Bay Area is reporting on an interview with Yelp’s CEO Jeremy Stoppelman commenting on the alleged extortion lawsuit:

Stoppelman then lays out the scenario he believes lead to the lawsuit:

Business owner gets sales call; owner, who now knows about Yelp, tries to game the reviews; magical algorithm detects the shill and hides those reviews; owner assumes that after declining to buy ads, Yelp is doling out retribution; owner hustled by shady, conspiracy-addled lawyers out to separate Yelp from the startup’s venture capital.

So in five strokes, Stoppelman manages to paint small business owners of being Web-illiterate shills who in their paranoia fall prey to greedy lawyers.

Arrogant jackass.

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